Understanding Public Sentiment for Public Safety & Security

During incidents: are citizens angry or confused? Valuable information is needed to enhance public safety and security. Read more about how public sentiment can inform your decision-making.

During incidents, emergencies, disasters, crises and high-risk events, it is important to be aware of the feelings, sentiment and risk perceptions of citizens. Simply knowing that sentiment is “negative” is not enough. Are people angry? Confused? Or fearful? For public authorities, understanding which sub-sentiment is dominant gives insights into what response is needed. From (online) information to physical safety instruments to emergency response. In this blog, we take a closer look at sentiment analysis and present and touch upon some examples.

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